Zelda Digital Marketing publishes and grows mobile games. We look after the whole player journey: how players find a game, why they stay, and how the game pays its way without wearing out their goodwill.
Most studios get good at one stage and hand the rest to someone else. We see the lifecycle as a single loop, because what you spend on acquisition only pays off if retention and monetization keep their side of the deal.
We test creative and channels quickly and scale whatever proves itself. We pay attention to how a cohort behaves over time, not just what an install cost.
The first few minutes decide most of what follows. We tune onboarding, early difficulty and the first rewards until new players reach the core loop and enjoy it.
Ads, in-app purchases and passes are designed as one economy. Every placement has to earn its spot without making the game worse to play.
Live-ops calendars, events and gentle re-engagement keep a game feeling current. That's how a month-one player becomes a year-one player.
A healthy game rarely lives on one income stream. We stack revenue sources so each one supports the others. Rewarded ads give players a taste of premium items, purchases unlock the deeper content, and passes reward the people who keep coming back.
Each layer gets its own testing and its own guardrails. If engagement starts to slip, the money is coming in the wrong way.
In-app bidding, waterfall tuning and floor-price management across demand partners.
Value exchanges players actually choose, placed where they help progression.
Store layouts, bundles and price points tested market by market.
Season passes and VIP tiers that reward loyalty rather than squeezing it.
We run publishing, growth, monetization and analytics as one practice. The people choosing the ad placements can see the retention curve those placements affect.
Store presence, release management, compliance and the policy work that keeps a game listed. We handle the operational side so the game team can focus on the game.
We judge paid media by return on spend and run creative production as a steady pipeline. Budget follows the cohorts that pay back, not the ones that merely look cheap.
Mediation setup, bidding partners, floors and frequency, all reviewed every week against both eCPM and session length.
Event taxonomies, dashboards and A/B tests feed a live-ops calendar that changes when the data does.
Our titles are listed in their stores already. We're putting together a showcase for this site, with genres, highlights and a short story behind each game.
If you'd like to see the portfolio before the showcase goes up, ask us and we'll take you through the titles, how they perform and what we learned operating them.
Showcase coming soon. Titles will be added here as each listing is ready.
Three commitments shape every roadmap, monetization review and campaign brief we write.
A game people enjoy will out-earn a clever monetization scheme every time. If a change makes the game less fun, we roll it back, whatever the short-term numbers say.
We collect the minimum, use consent tools where the law requires them, and pick partners who meet the same standard. Players should never have to pay with data they didn't agree to share.
We plan in seasons and years, not in weekly spikes. A title that's still healthy in its third year is worth more than ten that burned bright for a month.
We work with independent developers whose games have real players but not the budget, data tools or time to scale them. Depending on what suits you, we can co-publish, take over operations, or acquire the title outright.
Mostly casual and mid-core mobile games: puzzle, idle, arcade, word, merge and board and card titles. These are genres where a smart mix of ads and in-app purchases works well and players stick around for months.
No. We run our own portfolio, and we also publish and operate games for independent developers. Everything we recommend to partners has been tested on our own games first.
Ads have to fit the game. We prefer rewarded and opt-in formats, cap how often ads appear, review ad quality, and watch session length and retention next to revenue. If a placement makes the game worse, we take it out.
We keep data collection to a minimum, use certified consent tools where the law requires them, and work only with partners who follow applicable privacy rules. Our privacy policy explains how this works.
Whether you're launching, scaling or looking for a new home for a title, we'd be glad to hear what you're working on.